We are mining and sustainability/ESG experts.

Founder and CEO of the successful mining and sustainability consulting firm, SOOP Strategies Inc., and published author of Integrating Sustainability into Major Projects: Best Practices and Tools for Project Teams (John Wiley & Sons Inc., New Jersey, February 2020), Sabrina was the recipient of the Excellence in Sustainability award from the Canadian Institute of Mining, Metals and Petroleum in 2021. 

With over 20 years in the industry, Sabrina is an experienced field expert with a passion for ESG (environment, social and governance) strategy, and stakeholder engagement using the modalities of gender and development. As a commercially-minded sustainability and ESG advisor, Sabrina has extensive international experience, including in Canada, USA, South America, Pacific Islands, Madagascar, and Tanzania. She has expertise in mining mega projects with a capex in the multi-billion dollar range, as well as with small and mid-size companies with projects in all phases of mine life. 

Sabrina founded SOOP Strategies to create an environment where people can work in a culture of kindness while helping clients achieve their business goals and be sustainable. Her vision is to provide SOOP clients with direct and customized support that will integrate sustainability into the company’s operations and business planning, moving the mining industry as a whole towards more sustainable and successful business practices.

For more information about Sabrina, please visit her LinkedIn Profile.

After 12+ years in the security industry, Avi realized that his work – while important – was not meaningful enough to him. He decided to connect his passion for business and strategy with his desire to have a positive impact on communities and environments, leading him to the sector of sustainability and ESG.

Avi is an avid researcher, with his preferred area of focus being ESG reporting in various Canadian sectors, particularly that of mining. Avi is VP Business Development for SOOP Strategies, and leads projects in ESG strategy and reporting, climate change and carbon accounting.

Avi focused his master’s level research into Diversity and Gender Equity in Canadian mining companies, and public policies being used to further facilitate the integration of ESG. His other research specialties include, among others, corporate social responsibility and mining law in Canada; ESG and COVID-19; developments in ESG and Mining; environmental initiatives in small to medium size businesses; Diversity and Gender Equity in the time of COVID-19; Trade Policies and the Environment; Cyber Security and Privacy in Canada; Social innovation enterprises; and Fundraising in non-profits.

Avi is driven by his desire to provide his children with a better future.

For more information about Avi, please visit his LinkedIn Profile.

With more than 30 years of experience across the financial services and mining and metals sectors, Alison brings a rare combination of analytical rigour, strategic communication skills, and a deep understanding of ESG and sustainability topics. Her expertise spans business and report writing, online content development, copyediting, content strategy and marketing, project and event management, and French translation. Having lived and worked internationally, she credits these experiences with broadening her worldview and ultimately leading her to her second home in Canada.

After many years supporting C-suite leaders as an executive assistant, Alison made the intentional shift into professional writing—pursuing her long-held passion for clear, purposeful communication. Today, she serves as SOOP’s Copywriter/Editor & Client Development Lead, where she combines her editorial expertise with a client-first approach. She has collaborated with Sabrina, SOOP’s Founder and CEO, in various capacities since 2010 and is proud to contribute to SOOP’s mission of helping the mining sector embed sustainability into everyday operations.

Alison holds a degree in Ancient and Medieval History and Archaeology from the University of Liverpool and has completed multiple advanced copywriting and marketing certifications, including specialties in case studies, white papers, video scriptwriting, and brand messaging. Her case study work has earned industry recognition, including a first-place award for excellence in professional copywriting.

For more information about Alison, please visit her LinkedIn Profile.

Aleena’s early exposure to mining sparked her strong interest in the intersection of sustainability and operational decision-making. She has served as an Environmental and Sustainability Liaison Officer in Colombia and worked as an Administrative Assistant for a mining services company in North America. These roles provided her with hands-on experience in the realities of exploration and mine development and the implementation of sustainable practices.

Aleena aims to combine her practical mining experience with her business expertise to promote sustainable practices in the resource sector. She has a background in Marketing and Business Administration from RRC Polytech and holds multiple certifications in marketing and sustainability. This combination equips her with the practical and strategic skills needed to design sustainability strategies that are both actionable and impactful.

Aleena’s enthusiasm for digging deeper into ESG support mechanisms, paired with her proven community outreach skills, make her a perfect fit for SOOP’s practical approach to sustainability strategy.

A Corporate Social Responsibility professional with more than 15 years’ experience in diverse environments from the international diplomatic scene to the remote communities of Peru, Argentina and Mexico, Norma has specialized in mining for more than 10 years and leads Stakeholder Engagement for SOOP Strategies. 

Norma has a strong knowledge of the resource sector and government affairs, and extensive experience in Latin America. Her proven capacity in sustainability reporting, as well as stakeholder engagement, public participation processes and land negotiation agreements have secured the social license to operate for various mining projects.

Her multi-cultural experience has given her an enriched and abundant understanding of communities’ issues and priorities, and deep respect for cultures and traditions. She has been instrumental in shaping sustainability frameworks, policies and reporting, in keeping with the highest standards in the industry.

Norma holds a bachelor’s degree in Business Administration from the Universidad Regiomontana in Mexico, and a master’s degree in Corporate Social Responsibility and Social Auditing from the University of Barcelona.  

For more information about Norma, please visit her LinkedIn Profile.

Austin Mateka is a multidisciplinary designer with a decade’s worth of experience that spans in-house roles in the entertainment, telehealth, and advertising sectors, as well as freelance work with musicians, lawyers, construction firms, and local entrepreneurs. In fact, one of his very first freelance clients after graduating from Humber College in 2015 was with Sabrina Dias and developing her SDC brand before it became SOOP Strategies. He is also a part-time professor at Humber College teaching graphic design to students.

His focus now is on providing captivating creative visuals to forward-thinking organizations, such as SOOP, that are engaged in uplifting communities through health, well-being and sustainability. For the past five years, Austin and SOOP have worked closely together to create detailed and well-designed internal and external branded materials, as well as sustainability reports for clients. We are thrilled to collaborate with Austin as a valued SOOP partner.